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Salesforce.com Launches Salesforce1 Sales Reach
The solution gives sales teams access to powerful marketing tools on the go.
Content Marketing Isn't Mature Enough Yet, Forrester Report Finds
Eighty-five percent of B2B marketers can't connect content activity to business value.
Poor Customer Service Costs Americans More Than $100 Billion Annually
Do you hate wasting time on bad customer service when you're on the clock? So will your company, which stands to lose $900 per employee in lost productivity. (Featured on SmartCustomerService.com.)
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
IBM and Apple will collaborate on a number of industry-specific mobile applications and bring more Apple iOS devices to the business world.

Viewpoints (Web Exclusives)
For the best results, take it one step at a time.
These influencers make up 10 percent of buyers but account for up to 70 percent of brand sales.
Choose the latest technology over hit-or-miss efforts.
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CRM Magazine, July 2014

The Road to Omnichannel Marketing Success
As new channels emerge, context-based marketing plays a crucial role.
The 4 Key Customer Service Omnichannel Considerations
Contact centers have deployed new technologies in silos; integration is difficult but not impossible.
4 Ways to Master Omnichannel Selling
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
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